There we were a group of teenagers who were in charge of managing their own business in school. Nico, Oscar, Rodrigo and I had been working for almost a month and a half together on “ Dip itz”, a dip business on campus. We had managed to set up and organizing a successful sale, taken care of the economics and the creative process, but we were stuck trying to create a simple sentence that defined who we were as a business and what we did, so far , it seemed IMPOSSIBLE.
“ I can’t sit down!”, Nico yelled, “ I’m getting frustrated”, I mumbled.
We spent a couple more minutes in a chaotic mix of silence, and bombardment of ideas, but then we realized we had it all wrong. I looked around the room where we sold for the first time, it looked so different since the time we made it look like our very own pop up restaurant. The pufs which we had put around the room, were now replaced with boring old chairs, and a few tables. The room looked dull, but the vibe was still very much lively and cool. Rodrigo's music played on the speakers, as we all sat together and Nico did a mix of pushups and jumping jacks. Our group, was like our brand. Dipitz was created by us ( teenagers) with the intention to target our peers. So why were we jotting down ideas that sounded a lot more than the school's mission statement rather than OUR brand, or us? We paused, and started thinking like us. What do WE wanted to hear? We discussed purpose statements from other brands like Old Spice and we came up with a mission statement that couldn't be more authentic to our brand.
General Mission Statement: Our mission is to create a cool young ambience and serve homemade food to the teenage community.
Dips theme Mission:The prophecy says that our flavors will give you the dopest vibe in school.
So, what have I learned? Very little times do people get to create a brand that is actually authentic to their own persona, but the learning that I found thanks to DIP ITZ is the importance of have a brand identity that is clear throughout all of the products, and creations of the brand. If it doesn't? Then it loses its core value and it loses its own little special appeal. That x factor. We are all now very aware that before and while producing anything for DIP ITZ we have to think of WHO we are and WHAT so our brand has an authentic and unforgettable identity.